About Alexandra’s Africa

Alexandra’s Africa was established in 2012 as a sustainable hosted safari and retreat tour operating company…

We have never been anything else…

Alexandra’s Africa was founded with a mission to create meaningful, personal and memorable ‘African’ experiences for our guests and hosts – blending wildlife, art, culture and community to create value and make a difference for all our stakeholders. We are 100% committed to sustainable tourism that benefits and conserves wildlife, environment and local communities.



Has spent 40 years exploring Southern Africa! UK born, Alexandra grew up in South Africa and Botswana, studied zoology at the University of Cape Town and worked in conservation in Namibia before moving into international IT consulting.  Over the years, Alexandra returned often to the region, drawn to the vast game reserves of the drier northern areas of South Africa.

Inspired by the benefit of sustainable tourism, and with a clear vision on local social upliftment, she set up Alexandra’s Africa in 2012 and works with local partners, suppliers and guides to showcase this beautiful off-the-beaten-track region, the nature, the wildlife, communities, art and culture – responsibly and respectfully. Alexandra is a keen photographer and many of her own images are featured here. She runs the company from her base in Hampshire, UK.

GSTC Member Logo
Alexandra In Africa


Since leaving University with a degree in film studies, Hollie branched out into working in marketing, design and art fields. She combined her artistic talent with her love of animals and started a small fine art business selling hand-drawn pet and wildlife portraits. As well as this, Hollie is a graphic design and digital marketing enthusiast. As a keen designer and creative, we think she will be a great addition to the marketing team. Her role is to oversee our social media platforms and general digital marketing duties leading up to the anticipated reopening of our safaris in 2022.


UK based Jonathan grew up in Pietermaritzburg, South Africa, and regularly visited the game reserves of KwaZulu-Natal throughout his childhood and teenage years. After obtaining a Master of Arts degree in English Literature from the University of KwaZulu-Natal, he lived in Taiwan for eight years, where he worked as an English teacher. Jonathan lives in Bournemouth, where he works as a freelance writer and a novelist.  He still regularly visits his beloved KwaZulu-Natal to immerse himself in the beauty of the wilds there.  Jonathan is one of our Guest Bloggers!  His writing style is refreshing authentic, earthy and pithy, with conspicuous passion.


An experienced Africa documentary videographer for her company Real World TV, Ronel has produced a number of the evocative moving image videos on this website.  South Africa based, Ronel leads our ‘Your Story Through Film’ Retreat, and is often the first smiling face that our guests will see on arrival in Johannesburg.

Ronel Head Shot


Our African Village Singing Retreat leader, was born and grew up in the Limpopo area of South Africa, very close to our retreat location and is prominent in the local community. He has worked most of his life in the hospitality industry – mainly in Johannesburg. He has two loves – music and the bush – and is basically self taught in both. He is a talented, versatile musician, playing a number of instruments, has a beautiful singing voice and has led the local village choir for a number of years.


A former Springbok Ironman triathlete and director of Trisport SA and Tridiving SA, Sonja has been a close friend of Alexandra’s for over 30 years and very much part of all the early exploration and planning for Alexandra’s Africa.  South Africa based, Sonja is an advanced PADI Open Water dive instructor. When not underwater running a Scuba trip, Sonja heads up our international marketing department, co-hosts (with Alexandra) all our Getaway Safaris, and is great on bird identification!

Sonja Otto Open Water SCUBA instructors certificate
Sonja Otto leading an Alexandra's Africa Safari

In addition we are supported locally in South Africa by a host of amazing and responsible lodge managers and owners, cultural benefactors and in the UK by a small team of talented content creators and some of the friendliest customer service agents in the UK!

Alexandra's Africa Team Photo
Our Sustainability Promise